What
We Do
We Do
The Feldman Strategies team prides itself on taking a very hands-on, personalized approach with those we work with. We dedicate the time that is needed and are available to the organizations and people we work with when they need us, whether that is just for a quick question or an in-depth strategy meeting.
Our team adds significant communication capacity and on-point strategy to the teams we work with. With this hands-on approach and deep subject matter knowledge, we bring decades of combined experience working to solve complex communication issues in a strategic and creative way that achieves results.
We have had unprecedented success lifting up organizations, experts, advocates, and impacted communities to not only tell their stories, but make sure they are heard. This is because our approach is different and it fundamentally revolves around persistence.
Strategic
Communications
Building a compelling, consistent narrative
Feldman Strategies believes in casting a wide net to achieve our goals, from adding needed communications capacity to organizations to providing holistic strategic advice. We pride ourselves in our ability to be nimble and flexible as a boutique, diligent team.
When you need a communications strategy, whether it’s to build or expand your organization’s or leaders’ brand, develop a compelling narrative, or address a crisis, Feldman Strategies has a team with decades of combined experience who deliver tailored results based on your needs. Our team’s comprehensive strategic communications support can include captivating messaging, short and long-term communications planning, and persuasive writing for op-eds, testimonies, and speeches.
The right messaging is key to breaking through the crowded media landscape, mobilizing your base, and extending your reach to new supporters of global reproductive health and justice. In a 24/7 news cycle, it is critical your spokespeople can cut through the noise by succinctly and powerfully emphasize your call to action.
Media
Relations
Straddling the line between persistence and annoyance
The days of sending out a press release and/or media advisory and getting news coverage are over. Receiving press coverage in today’s media landscape takes strategic planning and targeted, persistent pitching across mediums from print/digital news, to radio, TV, and new media podcasts and streaming shows. It also requires remaining nimble and shifting strategies to find new mediums, diverse outlets, and new messaging points.
Feldman Strategies brings unmatched media relations to the table, including working with television markets across the country to national reporters in and outside of the beltway. Whether it be on top national TV networks, in leading national print outlets, or on popular podcasts and streaming shows, we ensure you’re talking to the right reporters, at the right outlets, at the right time.
Media
Training
Preparing spokespeople for success
Media training should rarely be a one-off experience. The strongest, sharpest spokespeople are those who routinely learn new tips and strengthen their delivery of the latest, most resonate messages.
Our goal through media training is to provide best practices for print, TV, and radio/podcast interviews. We ensure spokespeople gain a stronger understanding of how to work with reporters and create a path forward to break through the crowded landscape to achieve their communications goals. We also will share insights into what reporters are looking for in today’s climate.
Media training can take numerous forms and be adapted to what works best for your needs. Oftentimes, our trainings can fall into three styles: (1) Formal, half-day workshop; (2) One-hour, one-on-one spokesperson training; (3) Nuanced training for first-time media voices, especially for workers, patients, doctors, and first-hand experience storytellers/advocates.
Rapid
Response
Deliver fast, effective communication
The 24-hour news cycle environment means we must always be ready for anything. We will help position you so your voice is always out front and responding – not drowned out in a crowded landscape. Our team will monitor the news and identify critical moments that warrant swift response either through written statements or interviews.
We are well-positioned to add rapid response capacity to your team, and can swiftly build an infrastructure with a clear media protocol that embeds into any existing organizational communication processes.
While providing immediate response to key, relevant news moments is critical for centering your voice in the conversation, it is equally important to know when to pivot the discussion at-hand and strategically shape the narrative.
Political and
Advocacy Campaigns
Shaping public opinion and driving action
At the heart of every campaign, there needs to be a story. Feldman Strategies brings in-depth knowledge of the political and campaign messaging landscape to be able to help create and tell that story so it resonates with targeted voters on Election Day. We develop and execute campaign communications strategies for ballot initiatives, state political parties, and issue-based campaigns.
With the right communications strategy, infrastructure, preparation, and execution, our team can help you capitalize on the current moment to ensure your campaign captures the media attention it needs, beginning on day one, to succeed in swaying public opinion, raising money, and mobilizing voters ahead of Election Day.
Major campaigns are not won by local media coverage alone. With our expertise of the national media landscape, we can help your campaign identify key moments to break through, from highlighting fundraising milestones to responding to key campaign moments and breaking national and local news. In many battleground races and ballot initiatives with a tough majority to win over, a steady drumbeat of national coverage paired with a local press strategy is essential to win.
